The tree element of the logo is based on a design which Lara had tattooed on her wrist when she was living and teaching in Colombia.
“I had a tattoo yesterday…uh oh. I can already hear the sighs!… I like it, I hope you do. And mum and dad, don´t be mad please. It´s on my wrist. It´s a pattern with 5 leaves coming off it, a big Oak Tree ..they’re amazing and a bit lonely but very strong. I love trees. The tree represents longevity and the 5 leaves are you guys and me. So I have you all on my wrist forever so there´s no escaping!!” Lara 06.04.2010
Stars were a big part of Lara’s life, so naturally they had to be incorporated into her Foundation’s logo! Not only did she love to star gaze, as she did in the Atacama desert in Chile, but she always added a 5 point star to all her correspondence, cards, stationery and just about everything else!
We think our new logo is a beautiful incorporation of both of these elements and we are certain that Lara would approve. We are thrilled with it and we hope you love it too.
We’ll be having tote bags, T-shirts and all sorts of exciting branded fun stuff printed soon!